
Contact center modernization
Leave Avaya, Genesys, Cisco, or a legacy PBX for Amazon Connect.
Learn more about contact center modernizationAWS Advanced Tier Partner, Amazon Connect specialists
We design, integrate, and support Amazon Connect for government, higher education, and enterprise teams. Scroll to follow one call through the cloud.
Illustrative journey
01Amazon Connect
A contact flow greets the caller and decides where the conversation should go.
ContactFlow › Resident Services · channel VOICE
02Amazon Lex
Natural-language IVR hears what the caller needs, in their own words.
“I’d like to set up a payment plan for my property tax.”
intent SetUpPaymentPlan · confidence 0.96
03AWS Lambda → your systems
Lambda pulls the account from your system of record, so no one has to repeat themselves.
lookup parcel ••4821 → balance due · plan eligible
04Amazon Bedrock
Generative AI drafts the reply, grounded in your own policies and knowledge base.
kb payment-plans.pdf · grounded ✓
05Amazon Connect Contact Lens
Real-time transcription and sentiment, so the flow can hand off warmly to an agent if it’s needed.
sentiment ▲ positive · handoff ready
What the caller experiences
Resolved on the first call · 1:12
You’re all set
Payment plan confirmed: 4 payments starting Nov 1.
How was your call?
The architecture stays out of sight. The experience is what people remember.

AWS Partner, Advanced Tier Services
Founded by former AWSAmazon Connect specialists
20+ AWS certificationsacross the team
What we build
From contact center modernization to AI and system integrations, we help you deliver connected, efficient service.

Leave Avaya, Genesys, Cisco, or a legacy PBX for Amazon Connect.
Learn more about contact center modernization
Deflect routine contacts, and assist agents while the conversation is open.
Learn more about AI self-service
Surface Salesforce, ServiceNow, and legacy systems in the agent workspace.
Learn more about connected business systems
The same architects stay on after launch, with a prioritized backlog.
Learn more about Guided CareSelected work
Public-sector and enterprise teams we've helped on Amazon Connect and AWS — and what changed.
How we work
Senior architects stay involved from discovery through go-live — no account managers in between. The people who assess your contact center are the people who build it.
We review your platform, call flows, and integrations, then map a practical path forward.
Fixed-fee discovery available
Contact flows, routing, self-service, and integrations, designed around how your team works.
We build, connect your systems, and move over in planned phases, testing as we go.
Fixed-fee deployments available
A planned cutover, with your team trained and the architects who built it alongside you.
After launch, the same architects keep improving and supporting your contact center.
Annual care packages
No hand-offs, from Assess to Guided Care
Our approach
You work directly with senior architects, led by two founders from the Amazon Connect teams at AWS.
Managing Partner & CTO
Helped establish the Amazon Connect Public Sector team at AWS.
Managing Partner & Chief Growth Officer
Led Amazon Connect adoption and large-scale delivery at AWS and major financial institutions.
Get started
Book a 30-minute working session with a senior architect. No pitch deck — just practical guidance on your contact center.
Prefer email? info@guidedreach.com
Choose a starting point
Each option opens the contact form with your topic filled in.